branding | web app design & development
Business consultancy Pro-Sight wanted an innovative way to reach and help more businesses. BizFit Studio was the solution, an online portal where businesses can access tools to improve their process management, team organisation and strategic planning.
The last thing we wanted people to think of when they saw BizFit Studio was business processes – they aren’t exactly engaging – so we got thinking...
As a new business, BizFit Studio needed a brand to create a foundation for the rest of development.
We worked with co-founders Matt and Sean to develop brand guidelines and create a brand identity that aligned with their vision for the business.
The project was on a short deadline so we built the portal on a Wordpress foundation to ensure quick functionality. A large part of the BizFit portal included online courses, so we used the CoursePress Pro plugin to ensure they would work perfectly.
A major part of the portal was offering different users varying features depending on their needs, so we made sure that the platform was flexible enough to manage users with different levels of access. The pricing of the platform differed based on this, so it was essential that we got it right.
BizFit was our first web portal project and we got a real buzz from building it. Our skills were put to the test, but isn’t that when the best work happens?
Matt Waples, co-founder of BizFit Studio