Impact School Improvement | Big Lemon

Impact School Improvement

Support that has
real impact

website design | brand design

A mixture of corporate and approachable, Impact School Improvement needed a website that could show off their credentials while still being fun and engaging.

Working with decision makers in schools across Wales, they help take teacher’s skills to the next level and bring a breath of fresh air into classrooms.

Because of the nature of their work, co-founders Jane and Finola needed a professional web presence that could still put their casual approach front and centre.

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Lead generation

At the top of their list was capitalising on the huge success of their Sketch Notes, a series of illustrations that condensed teaching principles and practices into a single page of easy-to-understand information. They’d been sharing these across social media to an amazing response, and wanted to turn them into a lead capture tool too.

We built a home for them online so they were easily searchable and downloadable after inputting an email address.

Go with the flow

The team needed a new way to tell their story and a quicker way to gather and qualify leads. We took inspiration from teen magazines to create a flow quiz that asks visitors what they're looking for and then tells them the best way to get in touch and find resources.

Three months after launching, Impact’s Sketch Notes have been downloaded an amazing 3,000 times and gathered lots of lovely leads. We’re excited to see what the team over at Impact do next as they grow and expand in their bid to help more schools improve.