Jenny Kate | Big Lemon

Jenny Kate

Luxury homeware that celebrates
the essence of British nature.

ecommerce website design and development

Admiral calculator displayed on an iPad.
Open the Door to Nature.

Jenny Kate creates bespoke luxury homeware taking inspiration from the land and sea of Great Britain. Jenny of Jenny Kate describes her work as a celebration of the outdoors, capturing the joy of nature from her own unique perspective.

Jenny Kate needed a new website to match their new brand identity, so they could showcase the products from the new collection, Binding Roots.

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Selling a lifestyle, not just products.

The new website was going to be one of the main marketing tools for Jenny Kate, so it was extremely important that the structure, style and feel correctly reflected their new brand values and ethos. We worked closely with Jenny, her brand designers, copywriters and videographers to ensure that the website truly reflected their direction and product range.

By decorating the website with Jenny’s ornate illustration style and implementing web techniques on page elements and loading, we were able to convey the luxurious look and feel of jenny’s products in a digital space.

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An intuitive way to upsell

As all of Jenny’s products sell a lifestyle, it’s important for the users to see the product collection in context, as such the call to action of recommended products in the basket didn’t really work. Instead we populated a scene in the users basket taking products they had already added and and matched them with other complementary products. The option is given to the user to add items to purchase from right within the basket.

This way the users could see the potential of the complementary products and the effect it could have on the decoration of their chosen room or house.

I absolutely loved working with the guys from Big Lemon. They were always friendly, helpful, efficient and went above and beyond my expectations time and time again. You get what you pay for in web design, and I got the best service and website I could have wished for with Big Lemon - thank you guys!
Jenny Kate