We worked with the Trust to design a brand that would reflect its growing work in the area and the countless ways they work to support Merthyr.
This meant going into locations across the trust’s sites and speaking to staff members and conducting surveys about their feelings about the trust and its values
It was important to gauge not only how management felt about the trust, but to get a sense of what the trust's values were from all staff.
Talking to everyone who had a relationship with the trust gave us knowledge we need to develop the brand position and bring the trust’s values front and centre.
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