We went away and came up with a fresh new logo, colour schemes and graphics. These were then used across printed collateral, internal documents and signage.
As RC Green has such a rich history it was key to strike a visual balance between a traditional and modern identity. We didn’t want to put off potential customers with an ‘old hat’ look, but we wanted to carry forward the decades of trust accrued by the old brand.
Our branding process led us to develop a soft typography logo fused with linear, modern angles. From there we created digital and printed collateral elements – business cards, letter heads, etc – and a brand guideline document to guide the marketing when we’re not around.
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