RC Green Shopfitters
brand design | website design & development
RC Green were facing a turning point when they got in touch with us. After 50 years of trading, the Cwmbran-based shopfitting business wanted a new website and branding that could help them transition as founder Robert retired and sons Matthew and James got more involved in the business.
The website and branding had been the same for 10 years and was in need of a refresh. We spent time with James, one of the co-owners, and took in the company's story and history. A well-established business filled with family pride, RC Green wanted to communicate their heritage and their secure position in the market.
We went away and came up with a fresh new logo, colour schemes and graphics. These were then used across printed collateral, internal documents and signage.
As RC Green has such a rich history it was key to strike a visual balance between a traditional and modern identity. We didn’t want to put off potential customers with an ‘old hat’ look, but we wanted to carry forward the decades of trust accrued by the old brand.
Our branding process led us to develop a soft typography logo fused with linear, modern angles. From there we created digital and printed collateral elements – business cards, letter heads, etc – and a brand guideline document to guide the marketing when we’re not around.
RC Green’s website was the cherry on the cake of an already successful business.
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