Our first article on brewery websites was a cracker, so we wanted to open it up a little to the rest of the world. It's a big place, you know. As we look further afield, the scale of stand out brewery websites grows substantially (as there are literally thousands to choose from), by looking outside of the UK we can show you how other breweries worldwide are making their websites successfully work for them.
Special International Brewery Websites
Oklahoma based Coop Ale Works achieves this awesome stand out site with great use of video and smooth transition between pages. Lots of information on the beers page keeps their fans thirsting for a brew. The cool beer locator allows them to search and seek out exactly where they can get a cold one. Favourite Feature: Brew locator.
British Columbia based Driftwood Beer have a cool site that combines the use of their edgy brand identity with softer nature undertones and colour choices. The site utilizes parallax really well allowing large and engaging imagery and video to really shine through.
Coupled with loads of information on the brewery's history and its beers make onward reading a breeze. Great stuff! Favourite Feature: Brewery timeline and bottle artwork
Oozing with personality this site sums up what Colorado based Oskar Blues Brewery is about as soon as you land on the homepage.
Their use of edgy video is intriguing and eye catching, but not diverting enough to stop users checking out the even edgier named beer ranges. Once clicked on a beer, the site takes the user to a easy to navigate beer selector that continues to hammer home the alternative branding of the brewery. Favourite Feature: Tongue in cheek identity.
A big contender on the international craft ale scene. With large British supermarkets now stocking the signature Brooklyn Lager, the company obviously has a lot of investment in their marketing, and this really shines through on their website.
A great use of mixed media, combined with a clever tiled theme and great use of parallax makes the site really stand out. The use of bespoke graphics for each of their beers also keeps the user engaged as they navigate. The beers page offers up a nice layout, making it easy for users to select their tipple and the social media integration updates in real time and allow users to engage with the brand. Favourite Feature: Use of integrated social media.
Northern California based Stone Brewing have done a great job on combining some ballsy branding with a sleek and easy to navigate website - their background videos give a really nice interactive welcome. The tiles then lower down offer a simple way to find content on the site without being overbearing. Smooth and classy, but looks like it's gonna bite a chunk out of you. I love it!
Individually designed beer pages really break up the site with brash colours and unique content. Going a step further, the individual beer videos really explain the thinking behind the creation of each brew, as well as tasting notes and where you can get your hands on a cold one. Send some to the UK, guys! Favourite Feature: Individual beer pages and videos.
What else did we miss?
Have we skipped your favourite brewery website again? Sorry about that. Tell us on Twitter and we'll review and add the best ones! Nice one.